Are Fragrances Are Frequently Licensed Within The Fashion Industry The Simple Road Reflector Saves Lives and Provides a Great Teaching Template

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The Simple Road Reflector Saves Lives and Provides a Great Teaching Template

One wintry night in 1933, Percy Shaw found himself driving his car on a remote country road in England. The night was moonless; the fog hung thick and there was a persistent mixture of rain and snow that pressed against his windshield. The road was little more than a carriageway, unmarked, no shoulders, twisty and curvy. Any error in judgment would be very costly.

While Mr. Shaw shot forward, he suddenly encountered a rise in the road and was startled when a small Morriss Minor car appeared just at the top of the grade. The approaching car was heading straight for his vehicle. He was in a slight curve, it was pitch black, the road was smooth and unmarked. In the split second he had to make a decision, a small domestic cat jumped across the road. The headlights on Mr. Shaw’s car illuminated the cat’s eyes, and the reflection from these iridescent orbs gave Percy Shaw just enough perspective to gauge his distance and edge safely around the Morris Minor.

As Percy Shaw gathered himself after his close call, he began to think about what had happened. Why were the roads of those days so dangerous? What had just happened that he could exploit in a way to help all motorists? He was motivated to improve road safety for all drivers everywhere. But how?

The reflection from the cat’s eyes was the key to the solution Mr Shaw sought. He started tinkering in his garage workshop. After a series of experiments, he perfected the first “cat’s eye road reflexes”. Today, the ubiquitous illuminated reflectors implanted in road beds and placed strategically along the edge of the road are part of the driving experience that we take for granted. They provide safety and guidance at night and in dire weather conditions. In the 1930s, they were considered a great safety advance.

The British government immediately approved and implemented the installation of the reflectors on roads across the British Isles and then across the empire. Millions of Percy Shaw’s “cat’s eye road reflectors” improve driving safety around the world to this day. Mr. Shaw was knighted by Queen Elizabeth and profited greatly from his invention. He was always most proud of the safety benefits his simple invention had brought to mankind.

Modern entrepreneurs and inventors can take a simple lesson from this seemingly elementary invention. Percy Shaw did not think of inventing the “cat’s eye road reflector” that stormy night in 1933. An event occurred that made him consider possibilities. He felt a need. He met that need. He profited by responding to the need he had identified, and all motorists realized the benefits of his ingenuity.

Creative entrepreneurs are always looking to offer products and services that provide enhanced features and performance benefits not available in current goods. The simplest ideas and concepts are often the most commercial. The example of Percy Shaw’s invention of the “cat’s eye road reflector” is a wonderful template for aspiring inventors.

The opportunity can appear at the most unexpected times. Be alert, be flexible and be opportunistic if you want to enjoy the fruits that come to successful innovators. The market is always open to new, new products.

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