Best Selling Books On Entrepuneurship In Fashion By Women Top 10 Online Business Gurus (Some You May Not Have Heard Of)

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Top 10 Online Business Gurus (Some You May Not Have Heard Of)

As an experienced but self-taught entrepreneur and online business person, having learned to write in school and not much else, I turned to books and mentors when I finally decided I had had enough of being poor and failing!

After reading hundreds of books and websites and subscribing to even more newsletters, there are some people who over the last 10-12 years have consistently delivered value.

Sometimes it was just one word, phrase, question or comment that made the difference, but what a difference it made. Each step forward was a real step forward, and we all know that the journey to success is a series of steps, each building on the last.

I wanted to share with you the top 10 digital marketing “gurus” who have inspired me in my online business journey so far, and I’ve tried to tell you about them in chronological order – how I found them (or in Guy Levine’s case , how they found me!)

1. Robert G Allen – I became aware of the potential of making money online around 1998/1999, about five years after I bought my first domain name. I had long been aware of the potential to market any real world business online, but was completely blissfully unaware of selling information products, making money with affiliate marketing, and building a mailing list to offer to. I, like many dyed in the wool entrepreneurs before me, was so obsessed with building a real world business that the potential just passed me by! Fortunately, I got to meet Guy Levine and Chris Barrow pretty quickly, and accidentally did a few things right… meanwhile, my sister’s husband gave her Robert Allen’s “Multiple Streams of Internet Income” for Christmas, which I stole, devoured and which led me to read other great Robert G Allen books like “No Money Down For The 90’s”, now updated for the 2000’s, the brilliant and groundbreaking “One Minute Millionaire” and also other great internet books like…

2. Joe Vitale – Perhaps best known for his excellent personal development books and being in the movie The Secret, Joe Vitale is also a very experienced internet marketer – he’s been around making money online since the mid to late 90’s (which in the history of the internet is very much actually experienced). Email marketing is one of the easiest ways to start making money online and is actually still the way I make most of my money, either by marketing my own products or services to my mailing list or by recommending carefully selected items to friends and colleagues. Email marketing (simplified) involves driving traffic to a page where someone gives you their name and email in exchange for a gift of some kind, thereby building your mailing list. You then have to keep in touch with people so they get used to hearing from you and you build a good relationship with your subscribers. Joe explains how to do this very well in his book “The E-Code” over a few chapters and if you want to start somewhere simple I recommend you read it. Then check out Martin Avis from Kickstart Monthly as he is a master at using a simple text newsletter to make money online!

3. Jaclyn Easton – Her “Striking It” book which I read around the same time. I had been trying to start an internet business based on matching unsigned artists in the music industry (where my husband and I had worked) with executives looking for artists to read. Jaclyn’s book was about 23 little known websites making more than $1 million a year and essentially many of the business models were membership sites. This inspired me so much that I ended up presenting my business plan in the VERY OTHER, when the dot com bubble burst, at the posh Atlantic Bar & Grill in London, to a bunch of venture capitalists, under a fire alarm. Which fire alarm bell started and stopped randomly so I was alternately shouting into the void, or totally inaudible!

4. Thomas Leonard – founder of the Coaching movement, and Coach U, which was my online college, and then Coachville. Thomas wrote the first coaching book “The Portable Trainer”, which I still highly recommend, and he pretty much used email, mailing lists, research and development groups, autoresponders and everything we use today. I’ve been using the shopping cart he recommended since 1999 to host my double opt-in email list, manage my product inventory, automatically follow up with leads and customers, deliver digital information products, offer both timed and % discount coupons, splittest headlines and prices via AdTrackers… Thomas was very inspirational and ahead of his time, however he died very unexpectedly and tragically after overcoming many of his personal demons in 2003.

5. Guy Levine – Going to my first ever coaching convention, in Las Vegas, to see Thomas in action live, led me to meet Chris Barrow (my new business coach) and Guy Levine, his friend and internet marketing consultant. Guy blew me away – he was only about 19 – but one of the smartest people I’ve met. He knew a lot more than me about internet marketing and shared his ideas and techniques very generously. Guy has built a successful SEO/AdWords/PR company based in Manchester, had two babies with his wife Martine and bought two helicopters that he flies to speaking gigs himself. He’s also a great speaker! If he wasn’t so funny, you’d hate him!

6. Brett McFall – after getting to know Guy, Steve Watson, Paul & Philly Fuggle and I were invited to come along and support him when he spoke at the first World Internet Summit to be held in the UK at Wembley. There was co-host Alan Forrest Smith, who, while not one of my digital marketing gurus on this list, has also been incredibly influential in my life. I decided, while standing in the audience at the first event, to speak on stage next year. And I did, thanks to Alan, in fact I went on to speak twice for them, the only British woman asked to do so. I became good friends with Brett McFall, one of the co-founders of WIS, as it is now commonly known, and he is a very inspiring guy. He is a very kind and genuine man who has helped me a lot in speaking and promoting my business from the stage especially. He came to Brighton just before one of our Money Gym events that he was co-hosting and while we were filming videos there we caught a very funny video of him being rained on and also getting a bit taken in by a seagull , which never fails to make me laugh and remember a great day out.

7. Frank Kern – I was listening to one of Brett’s audio interviews around this time and was particularly taken by a couple of guys who had a simple but dynamite system called “The UnderAchiever Method”. Those guys turned out to be Frank Kern and Ed Dale and they had invented a neat little system that involved driving traffic to a page where you asked a question “What one thing do you want to know about……X ? where X is your chosen niche. The answers were gathered and compiled so you could see what most people wanted to know about and which were the most popular 1 word, 2 word and 3 word phrases people used. Then you went went and created the product (usually an e-book, perhaps written by a ghostwriter covering the most popular questions) and then sold it back to your new mailing list.Most people gave away the original product as an incentive to answer the questions and this also provided testimonials so it was all good. Then the new traffic was sold the product along with real testimonials and using the language of the niche. Very clever stuff. I think they sold their mini publishing empire of niche info product sites to a British publisher for a very large sum of money, on the sly the thing.

It was the first time I really realized the value of a specialist, niche market, responsive mailing list of buyers. Both Frank and Ed have become incredibly successful in their separate businesses, in Frank’s case not without a few setbacks! He is heavily involved in many major IM product launches. Frank’s online style is laconic, relaxed and very, very persuasive. Now Frank gets some stick for maybe being too convincing but I just love his style and watching his live recordings is just fun – so rock ‘n’ roll – I really want to see him live one day. Ed Dale went on to found the very successful “30 Day Challenge” which guides new internet marketers through a free program (Ed makes his money from the affiliate products he recommends in the free program).

8. Rich Schefren – around 2006, a new internet marketing guru exploded onto the scene, except he was a real-life business guru who moved into the internet marketing world after selling his last business. After training many of the big names such as Jim Edwards, Mike Filsaime and many others, he then released his groundbreaking report “The Internet Marketing Manifesto” quickly followed by the “Missing Chapter” and “Final Chapter” reports. Rich blew my mind because he taught a bunch of solid business techniques that I had NEVER come across before in an easy to understand and digestible way and captured the attention and admiration of the ADD troubled internet marketing community at the same time. I went on to participate in both his “Business Growth System” and “Guided Profits System” mentoring programs – which are awesome by the way – and my business began to grow rapidly as a result. Do yourself a favor and download the reports – they’re not just about IM, but about entrepreneurship – you won’t regret it.

9. Gary Vaynerchuk – what do you say about Gary? I bloom love him. I first heard him in an audio interview Rich Schefren did for his mentor students and Gary was just starting to rise to World Wine Domination! Hey, that’s a good catch phrase! You can find Gary on and all over YouTube and Ustream – he is the MASTER of online video. Enthusiastic, passionate, straightforward, unconventional, Gary believes in HARD WORK you can simply “Crush it!” in the title of his first book, if you care about what you do, care about your readers, listeners, subscribers and customers, and if you show that you care all the time. According to Gary, smaller businesses have NEVER had a better chance to dominate their competition.

10. Yaro Starak – I can’t remember where I first came across Yaro and his Entrepreneurs Journey blog, but I knew right away that he was the real deal. I’ve subsequently gone back and read pretty much all of his blog posts from day one because I was fascinated by how he grew from a kid selling student dissertation editing services to becoming one of the most respected bloggers in the world. He has an interesting background and talks very openly about it and his various challenges – both professional and personal – and I love that about him. It’s not just how to get traffic, it’s how to become a better entrepreneur. Yaro has loads of great free reports – one called the Blog Profits Blueprint and he’s also very strong on membership sites, both reports you should really read if you want to learn more about blogging for your business. He also recommends great people like Gideon Shalwick, who has the most gentle, entertaining video presence I’ve come across in a while. I highly recommend both Yaro and Gideon.

There they are – Top 10 Business & Internet Marketing Gurus of the last 12 years or so. At least for me. I hope you enjoyed the article and that you check out some of the reports and books and then put them into action!

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