Best Strengths And Weaknesses For A Fashion Company Interview Durables to Disposables – Are We Ready For a Phase Change?

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Durables to Disposables – Are We Ready For a Phase Change?

The worldwide nonwovens industry has grown steadily at about 7.5% per year in tonnage over the past decade. While the growth of the nonwoven industry in North America, Europe and Japan has slowed with maturity, these countries are still growing at 5% per year. A significant part of worldwide nonwoven expansion is due to the increasing demand for these materials as emerging economies such as Asia expand. India and China are the main players contributing to this growth.

India has a huge opportunity to tap into a much larger share of this growth. The Government of India emphasized the promotion of all stages of the textile industry, especially being aware of the myriad uses of nonwovens in unnoticed applications. Indian industry has started exposing itself to international trends by inviting foreign players to partner with entrepreneurs in India. As nonwovens and technical textiles have been considered to be the most promising and dynamic segment of the textile industry, the demand and consumption of nonwovens and technical textiles will grow tremendously in the near future.

The questions that comes to an individual’s mind is that “Is India the next booming market for nonwovens? Will India reach the new horizons in nonwovens and technical textiles?”

Strength:

With a large textile manufacturing base and technical manpower, India has the potential to become the leading exporter of various nonwovens and technical textile products. Promotion of nonwovens in India is promising in healthcare as traditional textiles are replaced with disposables, improving agriculture for better crop protection and in geotextiles to meet increasing needs in infrastructure and the possibility of flood control. The major strengths of the Indian nonwovens industry are listed below:

* India is one of the largest producers of natural and man-made fibers

* Population growth and increase in middle class disposable income

* Low cost skilled labor

* Ability to cater to the value chain

* Growing domestic retail market

Weakness:

Some of the major weaknesses of the Indian nonwovens industry are:

* The textile industry is becoming fragmented into a less organized and more unorganized sector.

* Low productivity and cost competitiveness

* Obsolescence in technology

* Lack of product knowledge and expertise.

In an interview with Mr. G Ravishankar, an expert Nonwoven consultant from India, he tried to portray the current scenario of Nonwovens industry in India with some future forecast statistics to have a guideline for entrepreneurs and new entrants in this new field.

Q. How do you see the future of Nonwovens in India in the next 10 years? Give us some facts and advocate for the same?

A: Current Indian production levels in nonwovens are minimal by developed world standards. I expect the production level to touch 1.0 million tons in ten years, which would mean a very high growth rate.

The consumption of nonwovens is directly related to economic development and income per capita. per capita for the population. As more than 60% nonwovens are used in disposables, the availability of surplus income and increased hygiene awareness are important factors for growth. The current production level of nonwoven is only about 70,000 tons per year, which was the same level in China fifteen years ago. China currently produces over 1 million tons of nonwovens.

With more emphasis on renewable raw materials like cotton and viscose for disposable nonwovens, many European and US manufacturers are expected to set up base in India due to abundance of these two raw materials in India.

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