Best Time For Fashion Posts On Facebook In Us 5 Ways Improve Art Marketing Using the Power of Social Media

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5 Ways Improve Art Marketing Using the Power of Social Media

Social media is a fundamental shift in the way we all communicate. It’s not a fad, yet many artists and galleries are still intimidated and puzzled by the idea of ​​joining the Social Media Revolution. Learn these 5 ways to harness the power of social media and improve your art marketing.

1. Build your brand:

What is branding? The American Marketing Association (AMA) defines a brand as: “A name, expression, sign, symbol or design, or a combination thereof, intended to identify the goods and services of one seller or group of sellers and to distinguish them from those other sellers.”

  • Social media is the fastest way to build brand identity for you and your art business.
  • Solid brand identity sets you apart from the pack.
  • A strong brand is invaluable and serves to communicate credibility to your potential customers and collectors.
  • Use Twitter, Facebook and YouTube to build your brand by posting pictures of your art, tutorials and latest blog posts.

2. Network:

  • You’re not alone! Being an artist is a lonely occupation, but with social networks.
  • Reach beyond your niche art market and attract new customers.
  • Get instant feedback or a critique on your latest painting or blog post.
  • Learn from other artists and business leaders.
  • Get inspiration from others.
  • Become more business savvy.
  • Facebook is a great way to make ‘real connections’ in my art niche marketplace. Twitter reaches beyond the art niche quickly and easily. I have sold my art using Twitter.

3. Keep your finger on the pulse:

  • Artists move and shake the world and must stay informed.
  • Artists should follow new trends in design, decoration, fashion and technology and how it affects your art and sales.
  • In this challenging economy, being a successful artist is not only about creating great art, but also about creating a strong business.

4. Marketing:

  • If you don’t have a website, you’re invisible. A website is a must, a blog even better.
  • It’s time for artists to “think outside the box” about art marketing!
  • SM is already changing the rules for the marketplace.
  • Use YouTube to share videos of your latest art tutorial or artwork. This builds brand recognition and drives traffic to your website or blog.YouTube is the #2 largest search engine in the world after Google!

5. Don’t be a dinosaur:

  • Artists and galleries must evolve to remain competitive. It is clear that the artists and galleries that do not join will most likely move towards print media.
  • Now is the time for natural selection and survival of the fittest.
  • Jump in, even if you don’t understand it yet!

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