Black African-American Fashion Trends From The 50S &Amp Cosmetic History – Milestones of the Last Century

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Cosmetic History – Milestones of the Last Century

The discovery of the art of photography and especially film provided the impetus for a sudden growth in cosmetics. As observers saw images of famous people with perfect complexions and strong sex appeal, the standards of a woman’s beauty began to change. Cosmetics have become a means of beautifying one’s physical appearance.

During the 1920s, cosmetic history rose rapidly. Between the years 1927 and 1930, radio advertising expenditures increased from $300,000 to $3.2 million. In the beginning, many feminine magazines rejected advertisements for cosmetics. But near the end of the 1920s, cosmetics had made strides, and cosmetic advertising in magazines became one of the magazine industry’s biggest revenue-generating resources.

Here is a brief chronological overview of cosmetics from 1900 to 2010:

1900: Annie Turnbo, a black entrepreneur, begins selling hair conditioners, hair treatments, and harmless hair straighteners and hair growers door-to-door.

1904: From Lodz in Poland, Max Factors moves to the United States and 4 years later to the state of Los Angeles, where he puts make-ups on sale for movie celebrities that do not crack or cake.

1909: Eugene Schueller, a French chemist, creates the very first harmless commercial hair dye. In the year 1910, his company was named L’Oreal.

1905: Sarah McWilliams begins selling hair growlers door to door. After marrying Charles J. Walker, she became recognized as Madame CJ Walker and incorporated her business in Indianapolis in the year 1911.

1909: Cosmetologist Elizabeth Hubbard and Florence Graham open a shop on 5th Avenue in New York City. After some time, Florence Graham renames their store Elizabeth Arden.

1914: Maybelline is discovered by TJ Williams. The cosmetics company Maybelline specializes in mascaras.

1922: The bobby pin is invented to control or manage short or bobbed hair.

1932: Charles Lackman, a nail polish supplier, and Joseph and Charles Revson, nail polish distributors, discovered Revlon. Revlon is a cosmetics company that sells nail polish in a wide range of colors.

1932: A New York chemist named Lawrence Gelb brings home a hair dye product that penetrates the hair shaft. He also starts a company called Clairol. In the year 1950, he begins Miss Clairol Hair Color bath, a one-step hair coloring product.

1933: A fresh, new technique for weathering waves using chemicals that requires neither machinery nor electricity is introduced.

1935: Pancake makeup, originally developed to appear natural on color film, was created by the famous Max Factor

1941: Aerosols are effectively untested, paving the way for the hair spray.

1944: Benjamin Green, a pharmacist from Miami Beach, develops the sunscreen to protect the skin of soldiers in the South Pacific.

1958: Mascara wands come out, eliminating the need to apply mascara with a brush.

1961: Cover Girl cosmetics, one of the first brands to be sold in convenience stores and aimed at teenagers, is launched by Noxema.

1963: For the first time in cosmetic history, Revlon offers its very first powdered blush-on.

The cosmetic history of the next four decades can be summarized as follows:

1970s: a softer look became fashionable with painted eyeliners and eyelashes taking a dip in sales. White highlighters and soft eyeshadows were popular.

1980s: anti-ageing, skin care and beauty treatments (therapy) were the fashion trends that developed and emphasis was placed on tanning and the link to cancer.

1990s: Touch© by Yves St. Laurent was launched and became the must have item as part of one’s cosmetic regimen.

2000 to 2010: History will make this the decade of certified organic and/or natural cosmetics. A period where safe, non-toxic products will be launched by many companies around the world, but the US will be left behind.

Regulations will develop globally to certify cosmetic products as organic and/or natural, but through powerful lobbyists in Washington, DC, the US cosmetics industry will fight legislation to remove toxic ingredients from cosmetics, claiming that their products are completely safe. Ultimately, when cosmetic history is studied sometime in the future, it will show that the industry placed revenue and profit before consumer health benefits.

Certification organizations, mostly in other countries, will emerge and although each will use different criteria, they will ultimately have provided the consumer with safe, non-toxic cosmetic products. The hope is that the US $50 billion cosmetics industry will somehow be encouraged to do the same.

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