Black White New York Old Fashioned Simple Bed Decorations Home Staging Guide – Getting Back to Basics

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Home Staging Guide – Getting Back to Basics

As a certified home stager, people often ask me how they can best prepare their home to sell in today’s sluggish real estate market. My answer is simple. Return to the fundamentals of good design to create more, memorable, ‘First impression’!

Today’s potential home buyer is more savvy than ever before. Statistics show that 85% of people first browse MLS listings on the Internet to determine which homes they want to see in person. Therefore, compelling photographs that represent a staged home are showcased critical important. This can often make the difference between a house that sells quickly and one that will languish on the market for months unseen.

The art of successfully staging homes to get properties sold quickly and at the best possible price is a service that has become widely used. Home builders have been using this marketing technique for years to create an emotional connection with their potential buyer. They have known that a well-merchandised model is a minimum investment with a maximum return, giving them the important advantage in a competitive market. What model merchandising has done for home builders, home staging is now doing for individual home sellers and real estate agents nationally.

Barbara Corcoran, the dynamic, successful New York real estate mogul was recently quoted as saying, “Home subdivision, once considered an option by real estate agents, has now become a necessity.” The advantages of home staging are clear.

The following is a simple guide that outlines the basics of good home staging for both professionals and individuals who want to prepare their home for a faster and more profitable sale. . .

Good home staging is . . .

. . . simple. Less is more when selling your home. It is important to remember that you are selling square meters and therefore need to make the rooms look and feel as large and open as possible. Declutter – declutter – then declutter again. When you have too much furniture, artwork, accessories or just ‘fluff’, you risk sending your potential buyer into sensory overload!

. . . organized. Get organized! Reduce what’s in your closets, garage, pantry, etc. Clear the countertops in your kitchen and bath. Keep the surfaces of the fridge free of magnets and pictures of the children. Have a workshop to get rid of all the excess you haven’t used or worn in years. Pack out-of-season clothes, kids’ toys you won’t want to miss, and stacks of books you’ve been meaning to read. And as a special reminder, organize your linen closet. This is a hot spot for potential buyers. An indicator to them of how well you have paid attention to detail when maintaining your home. It may seem like a no-brainer to you, but buyer surveys have shown that they are not!

. . . balanced. Have you ever been in a room where you felt uncomfortable and weren’t sure exactly why? The room was probably unbalanced due to furniture that was out of scale and proportion for the room. It could also have been that the colors, textures or lighting were not evenly distributed. Maintaining visual balance with your furniture is essential to achieve a sense of comfort, well-being and good home staging.

. . . coherent. Your eye carries color from room to room. It’s important to decide on an overall color scheme for your home, usually a combination of 3 to 5 colors, and stick to it. This does not mean that all rooms will look the same. On the contrary, each room should have its own personality while maintaining a coherent flow of color and style. And remember, your color choices will psychologically communicate with your potential buyers. For example: Red conveys excitement, blue evokes calm, pink has a calming effect, yellow sends the message of happiness and light, and green means life and growth. And when you use black, you communicate the feeling of sophistication and elegance. Know what message you want to convey when you make your choices.

. . . descriptive. The home must tell a story that depicts a lifestyle that will encourage buyers to visualize themselves living there, entertaining there, raising their family there. Each room in the home should be a designated space that is memorable and embodies WOW factor!

. . . staged with the potential buyer in mind. Pay attention to the demographics. Who is your target market? Young professionals with children, empty nesters? Is it a golf club community or on the water? Your staging should reflect and incorporate subtle furnishings associated with them, again forming that all-important emotional connection with your potential buyer, making them feel like this is ‘home’.

Finally, two basic things to remember when preparing a home for sale: #1. The way you live in a home and the way you stage a home for sale are two different things. A house on the market needs to be seen as a product and staged to appeal to a wide range of people. Depersonalization of the house is necessary for buyers to emotionally connect with the home and imagine themselves living there. #2. First impressions are made within seconds of entering every area of ​​a home. You only have one chance to make these ‘first impression’ memorable!

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