Brands Are Typically Less Fashion Oriented Types Of Retailers Googleing Sexy Men’s Underwear Fashions on the Web

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Googleing Sexy Men’s Underwear Fashions on the Web

Ok, the topic of men’s underwear isn’t really that interesting. What’s really interesting though is how many people on the internet want to know about men’s underwear. Variations of men’s underwear are searched for even more frequently than women’s underwear. – Considering that women buy the vast majority of clothing in the US, it’s a surprise. What is even with this fascination with men’s underwear? For all intensive purposes, it should be a very dull and boring subject. – Right? That’s because the most popular underwear men wear are basic boxer shorts or the plain white briefs you find in almost every discount store called “tighty-whities.”

Over the last decade or so, the men’s underwear departments of retail stores have blossomed from dull white to a multitude of colors. Even sexy men’s thongs and colorful micro bikini briefs for men are sold in mainstream retail. Sexy men’s underwear fashion is becoming even more popular in Europe (where people are generally in better shape and have less body image issues). Bikini underwear for men has been a standard in regions of South America for many years.

The reason for the large Internet traffic on this topic is not clear. Perhaps some of the otherwise mass-market male consumers are fed up with the standard utilitarian underwear offered to men. Historically, there has been a much wider range of underwear offered to women over the years, while comparatively men have been offered so few choices. Reportedly, specialty underwear for both men and women is among the fastest growing segments of the apparel industry. While the market for men’s transparent underwear is probably much smaller than that of women, frequent searches are conducted every day for variations of men’s transparent underwear. Maybe the wives and significant others are also getting bored of what they see on their partner at bedtime?

There are over 90,000 pages on the internet that mention men’s lingerie. The internet has made it possible for specialist online retailers to thrive without having to build expensive mass market distribution for their goods. Some say there is a new kind of consumer on the horizon called the “metrosexual man.” – It is men who are active consumers of fashion and personal care products that improve visual appearance.

The last few hundred years have been hard for the male species. From frequent wars and the resulting drudgery from the rapid progress of industrialization, men became the workhorses, while women (the lucky ones anyway) became the sole beneficiaries of pampering and pleasure. As society steams ahead from the age of technology to the age of information, men find time to participate in the vanities of life.

Many younger men today are putting more effort into looking their best. From hair products and teeth whitening, to cosmetics and hair loss treatment, men are starting to get into the “fashion” game. No doubt due to the help of savvy vanity product manufacturers who are shining new market boundaries to agree. Manufacturers of feminine men’s products are now vying for space at the shopping districts and cosmetics counters. For the world of men’s fashion, a vicious cycle has begun. – As it did for women many decades ago.

The problem for most men is that the situation cannot be ignored. For example, if everyone around you gets a makeover, you no longer look as attractive. Then we get down to sprucing up our look just to keep up. Specialty retailers seem to be anticipating a renaissance movement of sorts in the world of men’s fashion. The growing interest in men’s underwear may be a barometer of things to come. So the next time you feel compelled to buy those men’s stretch jeans, you might be tempted to buy a men’s micro thong to keep your physique in top shape.

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