Business Of Fashion How To Write A Business Plan Introducing The Affordable Website

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Introducing The Affordable Website

I believe that web-as-a-platform services have matured to the point where they offer exceptional value and, in my opinion, have moved the needle on affordable website design. I also think this is good news because just creating a website and not marketing it in some way is like building a beautiful building in a field without roads or even a footpath. To put it mildly, such a location will not do much good to find customers or vice versa! Yes, your website may be “pretty”, but what good is it if no one can find it?

I have seen countless websites go bankrupt – that is – not provide any kind of return on investment. That’s why I broke away from the old paradigm of “if you build it, they will come” and created Buzz Marketing. I believe in straightforward and modern web design that is easy to access on any kind of device, but the big question that people don’t ask is what comes after that? My answer: Every website needs buzz factors to drive the best possible traffic. These buzz factors are different for every business and there are no silver bullets. Here are some common website buzz factors that can move the needle on a small business website.

As with any web project, it takes some research and experience before considering which marketing approach will yield the best results for finding desirable web traffic. While most business owners don’t like to hear this, it’s important to note that despite all the digital drumbeats that promise this and that, most marketing is still an exercise in trial and error. You don’t believe it? You are probably 30 years younger than me – just a guess.

A website does not market itself, of course. It must be tied into your business model in a way that makes sense for your business. This requires effort and costs money, and is just as important as the website itself. If you’ve been in business for a while, this insight is probably redundant, but I’m writing this primarily for new business owners who are at the mercy of many suspect services that all claim to have “the best” marketing solution.

I’m here to tell you that there is no one best marketing solution. Every factor that makes marketing work for a business is a variable, and learning to understand these variables for your particular business will be a likely indicator of your future success.

Either way, to make an affordable website happen at a reasonable design fee, the basic website may lack some goodies like professional copywriting, logo design, virtual tours, e-commerce, a blog, a booking system, a food menu, an event calendar, SEO , and the list goes on! No worries, as I often tell clients, it’s OK to build your website as time and money allow.

If you’re a new business, I don’t recommend going into debt for a website unless you’re planning an online business – which in this case – is your virtual storefront and you need what you need for to be in business.

What is important for most non-ecommerce businesses is that you only buy what you need, when you need it. The DIY website is an option for business owners who have time to figure out how to make a website. However, it is not for everyone.

Consider finding a reasonably priced website starter package from a website design expert that gives you time to focus on growing your business’s income – not your expenses. If you don’t have the patience and skills to do this yourself, consider a freelance partner who has the pedigree to make it happen for you.

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