Can A Foreigner Be A Fashion Model In Usa The Fashion Scene in East Africa

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The Fashion Scene in East Africa

Fashion has for the longest time been perceived as something foreign and not essentially African. However, the roots of African fashion can be traced back as far as one can remember. From the vibrant sisal skirts that were an important part of African dances, to the Kanga, which is now an iconic fashion garment featured on high fashion runways across the globe; Although subtle, fashion has always been a part of the African way of life. Recently, the fashion scene in East Africa has experienced a wave of growth accompanied by several runway showcases held every other day and an equal number of designers competing at the same level as international designers.

Fashion Showcases in East Africa are glamorous events that attract a wide range of fashion enthusiasts from across Africa. Fashion with a purpose is a recurring theme for most of these showcases, which are often organized to raise money for noble causes. Fashion High Tea, Fashion Café and Trendz Kenya Fashion Festival are some of the annual fashion events that have grown in popularity in the East African region. Trendz Kenya Fashion Festival is a relatively new fashion event held in Kenya; having hosted its 3rd edition this year, the event sees fashion designers and models from East Africa and the rest of Africa come together to showcase their designs.

Fashion is also a big part of East African pop culture. Featured designers have a strong following with celebrities and public figures. Not only celebrities but East Africans in general have embraced fashion and they simply want to look good. East African men have also embraced fashion, with a number taking up modeling as a serious career. Designers such as John Kaveke from Kenya and Black Bird Jeans based in Kenya and New York cater primarily to men’s fashion needs.

The Miss World beauty pageant has also contributed to the growth of fashion in East Africa. The Miss World representatives from East Africa are also turning to local designers for great outfits to grace the big event. Several fashion-oriented television shows have also gained popularity in East Africa, and at the forefront of these shows are the creative creations of local designers.

Fashion in East Africa has also to some extent crossed over into the political scene. During election campaigns, political aspirants turn to local designers.

The fashion scene in East Africa is undeniably thriving and its growth is only expected to reach greater heights in the near future.

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