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Micro Level Strategies for Successful Garment Exports
To achieve success in garment export, apart from the requirement of good quality of garments and timely delivery, many other factors also need to be considered. Strategic long-term planning or short-term planning is required for overall success. Keeping the Indian textile and apparel sector in mind, the strategies for a win-win situation for exports are framed. The biggest advantage of India is that it has its own source of fabrics like cotton, khadi, silk, wool and synthetic fibers. The wide selection of arts and crafts is also an added advantage. This country has the capacity to manage clear competitiveness on an international level. Certain micro level strategies have been worked out to achieve success in apparel exports which are as follows:
Maintenance of fabric quality
The most important aspect to achieve success in garment export is to maintain the quality of the fabric. There are many quality control procedures followed to inspect the fabric right from the stage of weaving, processing, dressing and finishing of the garment. Thus, such type of quality control, when carried out at each and every step of the manufacturing of the garment, will surely ensure high quality fabric.
Production and product quality guarantee
By using advanced software business solutions like CAD-CAM in garment manufacturing, difficulties with patterns or development of certain products can be overcome. These software are of great use and help garment exporters to improve businesses. One more thing related to this aspect is to proportion the ratio of supervisors to the number of workers, this would ensure better supervision quality. The supervisors must be well trained and have complete knowledge of their work. From design to finished garment, taking care of these things will ultimately result in manufacturing and product quality assurance.
To maintain interest and competitiveness, it is important to present product diversification in the garments to be exported. There are many ways to add a new item to your collection, such as to introduce a selection of clothing collections seasonally ie. spring-summer collection, autumn-winter collection, etc. Variation can also be added in terms of segmentation of garments like night wear, evening wear. clothing, company clothing, lingerie, leisure wear, etc.
Handling the lead time
As the saying goes that time is money, the time from order received to delivery of goods must be minimized to reduce the total delivery time. Improving the time element in order management is important as it allows the manufacturer to provide timely delivery of garments during the season and it also increases the competitive advantage of the exporter in the international market.
Development of Indian designs and fabrics
Indian fabrics, designs and prints are catching the attention of designers worldwide. This can be used as an added advantage by the Indian garment exporters. Apparel exporters from India in alliance with designers from India itself or designers abroad could successfully promote the use of Indian fabrics and handicrafts.
Selection of appropriate channels
After the high quality garment is made, it is also important that it reaches the target buyers, sellers and customers. For that it is mandatory to choose suitable channels through which they can be marketed well. Many times despite having high quality goods, lack of proper choice of distribution channel hampers the export profit.
Brand awareness is very important to create a niche in the international market. Retail as well as wholesale garment exporters require branding of their business. This branding strategy has benefited many exporters as it helps in improving the garment quality and increasing the price level. Branding helps to identify the company and it is a known thing that people generally go for established brands.
Increase skill and technical expertise
If constant technological upgrading is carried out keeping up with the international market, it would certainly increase the cost benefits. Therefore, there is a need to invest in garment manufacturing technologies which will ultimately improve the production level and quality of garments. It is also very important to maintain the technical know-how and skills of the workers working in garment facilities. On-the-job training is a good medium for that. Skilled labor would ultimately lead to increased good quality of production
Knowledge and information about market fashion and trends
Knowledge and information have become essential tools for successful business ventures. Access to the relevant information helps to survive in the international competition. The exporters should have knowledge about fabrics, market trends, accessory costs, production costs, labor costs etc. The exporters should keep abreast of the apparel market and the latest fashion trends. Due to rapidly changing international scenarios of this sector, the use of online information sources is also very beneficial. Therefore, using computers and its services is essential and gives that extra edge to your business.
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