Famous Fashion Designers In New York That Cast Models Breaking Into Hollywood – Do I Need To Read The Trades?

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Breaking Into Hollywood – Do I Need To Read The Trades?

We often hear the question, “Why should I read a deal?” The short answer is: To find out what’s going on in the industry looking to get a job, income, and respect, you need to read the deals. This is because if you focus on the information that matters, you’ll be less overwhelmed with all of the additional stories that make reading a deal feel like such a task.

Which deal should I read? Everyone involved in film and television can benefit from Variety, Hollywood Report and TV Week. But yes, it does cost a lot so you might just want to subscribe weekly instead of daily. Even better, sign up for e-trades online – many of them are free! I’m Cynthia I am a fan of Turner’s Synopsis. There are also various e-mail her newsletters available through Media Her Week. TV Week also has a free electronic newsletter.

Nearly every entertainment sector has excellent deals that target the needs of members and provide employment information. For an actor, you should read his Backstage at least regularly. Billboard and Vibe are kings in the music industry, but local deals may be more important when it comes to local information. For example, LA-based magazine Music Connection has free classifieds with great articles, artist spotlights, and national news. A fashionista needs a Women’s Wear Daily, of course, but I’ve never come across a legal trade her paper for modeling.

What should I read in trading? There is so much information packed into the trade press that it can seem like too much to tackle. So here are three things I recommend scanning over reading nothing.

1) Who works where in the “gatekeeper” positions in your industry? This means A&R heads in the music industry, TV and film development executives, acting casting directors, stylists and designers fashion directors. Start keeping track of the names you need to know, where they are hired, laid off or relocated, and familiarize yourself with their perspective!

2) What are the current trends in your industry? TV and movie producers, find out what kinds of shows and movies are being produced (remember when brutal reality shows gave way to feel-good TV?). It was foreseen in the deal!). Singers/writers/composers/producers, read what types of artists are signed (Is this really a good time to form a new hair band? Maybe…). Fashion folks, should I tell you to find out what colors, textures and styles are currently trending on the runways and on the streets of Tokyo? Let’s learn. For example, musicians, if you read the deal, you knew last year that building a strong MySpace fan base gives you a chance to win a record deal. Those stories date back to 2005!

3) What technological changes are taking place? Today everyone needs to learn as much as possible about streaming media, mobile content, RSS feeds, mpeg4 and future video formats. Not only will it help you reach out to your audience better, but it will also help you understand the scope of upcoming deals. Are all those terms complete news and a mystery to you? So you need to read the deal.

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