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Angel Cabada, KR3W and Supra Founder – A History of Supra Sneakers
More recently, the Supra seems to have magically entered the sneaker scene and almost single-handedly took the shoe industry by storm, sparking a footwear revolution in the process.
For long-time skater, streetwear maker, and sneaker enthusiast, Supra founder Angel Cabada, the journey involves more twists and turns than a direct blast to the top of the sneaker game. It was long and eventful.
Angel started his first company, known as TSA, along with fellow skaters who primarily aimed to make clothes that could be worn while skating. That was his 1991, which lasted about ten years until Angel left to do what he wanted. The company he founded in 2002 was his KR3W, and along with his current apparel brand Supra, one of his two projects known quite simply and aptly as his distribution It is managed under the umbrella of the distribution. Originally built to eliminate middlemen in the European distribution process.
So what did Angel bring to him from his TSA experience? I’ve heard entrepreneurs/founders of In a recent video interview, his training in the sneaker industry, his grounds in snowboarding, he commented that he was a design engineer for boots and later, he was a designer for sneakers. The lead of one hot brand, Creative Recreation, he’s a designer and co-founder, and more. for buns.
After years of learning from his work at Team Santa Ana (TSA), he learned that he made a million mistakes as a young, creative businessman trying to build his first brand. openly admit it. And indeed, one of the things he insisted on doing when KR3W opened the door was to take all of that experience and apply it effectively so he doesn’t make the same mistakes again. .
Since 2002, Angel has gradually built the KR3W on a solid formula of creating simple, effective clothing for skaters, made by skaters. Team His Santa His Ana’s philosophy, but with a more effective corporate infrastructure and his team of efficient and productive specialists performing specific specialties. The KR3W has slowly gained a loyal following within the skate community thanks to its durability and stylish design. Another part of his recipe for success is developing a team of respected, charismatic, hipster, culturally and marketing savvy professional skateboarders. Admired by this generation of young skater consumers. Up-and-coming boarders dream of becoming professional riders and learn their skills, but in reality they themselves wear hoodies, jeans and skate shoes every day to realize their authenticity and their true value. increase. Withstand daily wear and tear.
Most of this team of professional riders/endorsers are friends of Angel who grew up together in the Orange County skating scene. Enjoy gear that looks, feels and performs with comfort, style and function. Young people who buy clothing know that the apparel and sneakers are designed by someone who knows skateparks and skateboarding, and they can smell it from a mile away. In this sense, one can appreciate the genuine skating roots of Angel, his peers, and their supporters. Resonate with consumers. Kabada claims to have a personal bond with every member of his skater-supporting crew, judging each of them on the merits of both their character and personality, as well as their on-board abilities.
So where did Angel get his inspiration to start the Supra Shoe Company? You could say I wanted to go “above and beyond” (rough translation of the Latin word “supra”). line. His motivation was to create some kicks that complement the KR3W apparel line nicely. In his words, most shoes were a little “chunky” for his taste, so he wanted sneakers to level up his game.
Angel has been in the business for 17 years and has been on boards longer than that, so there’s a reason the brand shouldn’t follow suit as the skater grows. This is the vision behind Supra, a brand rooted in skating that maintains an overall sense of fashion awareness and sophistication. You can wear it without it. Radical design of innovative models, especially high-tops. Some might say it’s his concept, but Cabada sees constant daydreaming as his source of inspiration. , always talking to designers”; like an old acronym… All Day I Dream About Supra.
What was your initial reaction to his new Kick Line concept, which combines skate culture with a more sophisticated, upscale stylistic sensibility? , even his partner thought he was a bit crazy. Some even laughed. Now, all the way to the bank, Angel claims he’s the one laughing.
As for the more fashion-forward design of the NS (Non Skate) line, the brand’s creators had to think outside the sneaker box in their marketing approach, just as they were innovative in their product design. Skytop had not yet been embraced by the skating community at the time, so it had to move into more fashion-driven trade shows and move away from traditional athletic/sport-based promotional events.
Initially, Kabada wanted the Skytop to be a classic, simple white and black color scheme, as even though the design was fresh and innovative, they didn’t want the color scheme to be overkill to alienate the KR3W’s loyal and hardcore followers. insisted on introducing it in But eventually the Supra became edgier with its initial successes securing cash flow and confidence, seizing a few chances with bolder and brighter colorways (although most he’s one or was a unified, simple yet classic combination of the two). Taking a few chances has paid off in spades, especially with the release of the Gold Chad Muska Limited Edition Signature Series. It initially terrified people with its choice of experimental materials and sneaker color scheme. But as soon as it hit shelves, buyers began buying them alongside the subsequent releases of his Skytop, Vaider, and Suprano Hi. Thanks to innovative colors, materials, designs and respect in the street and his cultural community for the famous skater’s advocates who represent the brand.
Supra footwear has come a long way in a short period of time, from the design that made people laugh first, to the model that everyone is (and is) copying these days. Rather than focusing on innovations that Angel and his lead Josh and his design team choose to design, they hope to capitalize on proven successes. On the eve of the release of the Terry Kennedy Signature Shoe, development of the Skytop II and other exciting new design concepts is underway. Kabada is more than happy that competitors, big and small, are choosing to copy the Supra’s signature line. The founders of Supra Footwear expect consumers to have the IQ of skates and shoes and the decency to know the difference between imitators and innovators.
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