Fashion Blogging Essentials Getting The Right WordPress Fashion Theme How to Market Your Small Business Online in 7 Fast and Easy Steps

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How to Market Your Small Business Online in 7 Fast and Easy Steps

Failure to successfully complete each of these steps dramatically reduces your chances of marketing your small business online. There are always exceptions, but these seven steps should be considered building blocks for successful online marketing.

1. Your own website.

This doesn’t mean a corporate/brochure style site that bores visitors and clicks in seconds. No. Visitors should not only be educated, but entertained.

To get the most out of this, I think it’s essential to connect your WordPress website to your main business website… or you can connect it to another domain.Give them a keyword-rich and informative title…tell them how you can improve their life. General terms that other people use when searching for your business on Google use formal terms [and the other search engines].

There is a lot of advice online on how to set up a WordPress site. If you’re not sure, you can hire someone from sites like Elance or RentaGuru.

The great thing about WordPress is that it’s so easy to use. Non-tech-savvy small business owners can add the latest content, offers, audio, and video to their site without paying a webmaster every time. Small business profits are as much about saving money as increasing revenue.

Of course, Google and social media love WordPress too. More free visitors are always great.

2. Add a way to get the visitor’s name and address.

Unfortunately, buying cycles are getting longer and longer. This means that people rarely buy from you when they first meet you.

So to avoid this you need:

Opt-in/squeeze page Autoresponder [e.g. Aweber] A series of autoresponder emails A free gift worth so much that the visitor is ready to provide your information

This can be daunting for those who have never done it before. However, it’s easy to hire someone to do it for you…or you can learn to do it yourself. increase.

3. Generate visitors to your site.

You can pay for traffic or use your own time to generate traffic. Either way, there is no such thing as free traffic…you pay for it with time, money, or both.

Personally, I think a mixture of paid and self-generated is best. It depends on your current skills and whether you have time or money to spare.

pay per click [PPC] The fastest way to generate traffic. You could have a visitor on your site within an hour. Sadly, PPC can be very expensive and takes time to master. But don’t get me wrong…hopefully it can be a gold mine..walk carefully, test and track your results.

We add new fresh content to the site every week. Let’s have fun. Make people smile when they learn new things. They stay on your site longer and reward you for revisiting more.

Use photos and videos. Encourage them to participate in contests and surveys. My favorite tip is this… watch what your competitors are doing and do the opposite.

Other tactics to consider:

A social marketing ezine ad that exchanges links gets all past and present customers to sign up and post articles to article directories on receipts, billboards, and all other marketing banner ads.

The more you do each thing, the more success you will have.

4. Build relationships with prospects who sign up.

The way we do this is by talking to them about their problems and offering solutions. It will get their attention!

Personalize your email. Tell them about yourself, your family, and your business. See you as a friend/trusted advisor: provide free tips, tricks and industry news.

5. Make an offer

When you earn their trust and they know, like, and trust you, they will no longer doubt your offer.

Keep in touch regularly…you have to decide what feels right…but at least once a week.

Make your offers repeatable: different bonuses discounts bundle products and services together make sure all offers have an expiration date new products and services tell them what they want or need ask.

6. Do more of the same.

In reality, you’ll probably lose 20% of your list in a month. Be sure to complete the first five steps. This will give you a list of hungry and loyal buyers. Subscribers looking forward to hearing from you. People who want to know the latest tips, news and offers.

7. Never lose sight of where to focus.

“How can we provide more value to our customers?”

The moment you forget them and start focusing only on yourself…they will know it. It will come across all your communications and marketing. Stay and you will be rewarded.

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