Fashion Brand Seeing The Same Thing In Every Story The Apple Success Story

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The Apple Success Story

Apple has to become one of the greatest success stories of all time. The beginning of Apple began with Wozniak assembling a simple computer his machine. In the summer of 1971, 21-year-old Wozniak and his 16-year-old Jobs were introduced by mutual friend Bill Fernandez. Wozniak showed Jobs his machine, a simple computer he built. This impressed Jobs, who believed he could sell it and make a profit. Here they formed a strong friendship. Because not only did they share a passion for computers, they were both known as outcasts, and for the first time they deeply understood, admired, and respected each other’s abilities, personalities, and intelligence. Wozniak sold his HP scientific calculator and Jobs’ Volkswagen, raising $1300 and building the first prototype in Jobs’ bedroom. When the project became too big for a bedroom, they moved it to the Jobs family garage. It was on a huge wooden workbench that served as the first manufacturing base. The computer was handcrafted by Wozniak and was first shown to the public at Homebrew his computer his club. After selling many machines, Apple was founded on his April 1, 1976 and went public on December 12, 1980.

The question, then, is how did Apple sustain its massive success? Apple has sustained great success with its ability to understand what consumers want before they know what they want. Apple effectively creates wants through constant creative innovation and unique designs that are stylish, easy to use and affordable. It was able to create a brand in the tech world like Chanel did in the fashion world. Whether Apple is his iPod, iPhone, Mac Air or iPad, people can easily recognize the apple. It has become a product that defines my identity as how I want to be seen in society as someone who is highly innovative, intelligent, stylish and stands out from the crowd. A marketing genius.

This Apple marketing genius has seen the company perform beyond the expectations of the business world. While so many companies are struggling to break even in the current recession, Apple is going stronger by the day. Over the past three years, Apple’s profits have skyrocketed. Look at the numbers below.

It was followed by 8.2 billion profit in 2007, 11.2 billion profit in 2008 and most recently 17.2 billion profit in 2009. This is over 100% growth in earnings from 2007 to 2009. Unbelievable!

With these gains and Apple’s constant innovation, what will they think next? , another great innovation.

If you have a great idea, product or service and need to connect Wozniak and Jobs to bring it to life, you should join http://www.cluehut.com. Make each other’s dreams a reality.

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