Fashion Brand Seeing The Same Thing In Every Story The History of the Lacoste Apparel Company

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The History of the Lacoste Apparel Company

Today, it is almost impossible to find a person who has never heard of the Lacoste name brand or seen a Lacoste polo shirt.Founded in 1933 by French tennis player Rene Lacoste, this The brand has grown to be arguably one of the most famous and recognizable brands in the world.

The origin of the now famous Lacoste logo is interesting. Rumor has it that Rene Lacoste got the nickname “Alligator” when rumors began circulating that he made a bet with the captain of France’s Davis Cup team regarding an alligator-skin suitcase. An official company statement from the website is that the team’s captain promised him a crocodile skin suitcase if he won a very important match for the team. After being leaked, he was given a nickname by the American press. The nickname was quickly changed to “Le Crocodile” due to Rene being French, and due to his stubbornness and aggressive behavior on the tennis court. , the name remained with him. Later, a friend of his named Robert George designed a small crocodile logo, which Rene attached to a personal blazer he wore while playing tennis.

When he retired from tennis in 1933, Lacoste partnered with Andre Gillier to form a company called La Chemise Lacoste. They began designing tennis his shirts based on the designs and products he created in the mid-1920s. The shirt had short sleeves with a raised collar.Designed to be worn during the game, it was made of a very lightly woven material called jersey petit his pique for maximum breathability. is made. Before these new shirts were in production, tennis players traditionally wore long-sleeved woven shirts, so the new designs were almost unheard of. Contrary to popular fashion statements, Lacoste decided to put the logo on the outside of the shirt. Thus began the legacy of Lacoste polo shirts, and since then it has become commonplace to see clothes with logos embroidered on the outside.

The popularity of the brand increased from the 1930s through the 1950s, and in the early 1950s Lacoste clothing began to be imported into the United States, touted as a clothing line designed for the upper class. began expanding its offerings to include other styles of shirts and began to include fashion accessories as well. For this reason, I took over the design of the Lacoste brand. As a result, apparel has enjoyed a resurgence in popularity, and Lacoste clothing is now in high demand and available at nearly every luxury department store.The company also owns its own store chain, with hundreds of stores worldwide. there is. Today, there are all kinds of Lacoste his apparel, from hats to sunglasses. Of course, the most famous is Lacoste’s original his polo shirt.

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