Fashion Brand Seeing The Same Thing In Every Story The Story of Ed Hardy Apparel

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The Story of Ed Hardy Apparel

What do Snoop Dogg and Sylvester Stallone have in common? Unfortunately, it’s not a hot new musical collaboration. He’s not Dolce & Gabbana, Burberry or Chanel, but Christian his Audigier’s new original line Ed his Hardy clothes.

This unique clothing brand was named by legendary tattoo artist Don Ed Hardy. His fusion of Japanese and American styles is loved around the world and is known in many tattoo circles as “the godfather of modern his tattoos”.

Christian Audigier saw a great marketing opportunity for Hardy’s tattoos. He approached Hardy in 2004 with an idea for an apparel line based on his artistic style. Hardy knew that Audigier had already designed for Urban He Outfitters, Diesel, Von He Dutch and others, so he knew his work would be in good hands, so he decided to license it. gave.

The line was an instant hit around the world, but no group embraced Ed Hardy’s clothes more than Hollywood celebrities. Both Snoop Dogg and Sylvester Stallone are regularly seen wearing the Ed Hardy brand.

Audigier’s unique style of networking is undoubtedly a big part of what makes him so successful in business. His official website also has a ‘Celebrity Gallery’ section with literally dozens of photos with the hottest celebs. The sheer amount of exposure they receive makes giving away free merchandise to celebrities very lucrative. It’s also much cheaper than paying thousands of dollars to get the same celebrity star in an advertising campaign.

However, the line isn’t just for Hollywood. With tops between $57 and $64, they’re actually pretty affordable as far as designer ranges go. Good to know. Imagine being obsolete in no time.

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