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Cost Effective YouTube Channel Marketing Strategies to Boost Your Online Marketing Results
Nielson Net Ratings reported in 2008 that YouTube had over 68 million unique users per month, making it the sixth-most-visited site in the United States (beyond eBay, Amazon, and Wikipedia). increase. More than two-thirds of his 25+ population in the US have watched her YouTube videos, and 91% of his users have purchased something online. YouTube is a very powerful marketing channel and opportunity for online exposure.
There are ways to capitalize on this huge audience by spending a lot of money on advertising, but we will focus on more cost-effective and “organic” tactics. These take time, but are not direct cash outlays. For the purposes of this article, we’ll assume that you’ve already created a branded YouTube channel and are looking for ways to leverage it, expand your reach, and grow your subscriber base. (If you’re new to YouTube and haven’t built a channel yet, the YouTube Help Center is a great place to start.)
The first step to maximizing the effectiveness of your YouTube channel is to take a step back and consider your marketing objectives on YouTube. Is it traffic, distribution, brand? Once you have established a solid objective, you can begin to put together a targeted attack plan. Your channel design should reflect your purpose, and you should regularly review your layout, logo, images, and profile information. Make sure your design properly reflects your brand and message. Think of your YouTube channel as an extension of your website. Therefore, it should closely resemble the look and feel of your website or other business materials.
Include information in your profile that describes the type of content you can find on your channel or website. Additionally, be sure to link to your website and include contact information outside of YouTube. Additionally, let users know on their profile that they would like to add comments, rate, share, add video responses, and subscribe to channels.
When adding video content to your channel, make sure each video has a clear message and is not vague or confusing. Keep your content up to date and consistently upload 1-2 new videos per week on the same schedule so your subscribers know when to expect new content. Plus, we update featured videos frequently. You have the opportunity to feature 9 videos on your channel, and you can control the order and placement of your featured videos. Additionally, use the playlist feature as a way to organize your videos. Creating playlists by subject can help your users and subscribers find the videos they’re looking for and expose them to content they might otherwise not see.
Also, pay attention to the video quality. YouTube has the ability to display videos at a higher quality level. The quality of the uploaded video combined with the individual viewer’s bandwidth will determine if the video will be displayed at a higher quality. Better video quality means better sharpness and visual clarity. This difference is especially noticeable in videos with text and fast motion, and in fullscreen mode. When uploading the video, make sure the video resolution is 480 x 360 or higher and the frame rate is he 24fps (frames per second) or higher.
Every time I upload a new video, I pay special attention not only to VSEO (Video Search Engine Optimization), but also to the types of videos that have been successful in the past. Try to replicate the success by copying the format and subject matter of the video with the most views, comments, and ratings. Include specific keywords in your title that users search for on her YouTube or external search engines. Additionally, make sure your description is keyword-rich, specific, and gives credit to the participants who appear in the video (the same applies to location). This allows people who don’t know the title of the video to search by participant’s name or location, and the video appears in the search results. Also, it’s a good idea to put your videos in the right and appropriate categories (as opposed to the idea that you can manipulate views by placing videos in different categories). If you want to drive traffic from YouTube to your website, include a link to your website at the top of your video description so that the link appears just below the video title.
Another effective method you can use when uploading new videos to your channel is to use the video annotation feature. Video annotations are a new way to add interactive commentary to your videos. You can control what your annotations are, where they appear in your video, and when they appear and disappear. Annotations appear like pop-up balloons (text boxes) or on-screen overlays. You can also link to another YouTube video, channel, or search result from your annotation. Annotations are effective in keeping users engaged by linking to other videos and channels and helping them focus on your content.
After adjusting your channel design, messaging, structure, video frequency, video SEO, and sitelinks, you’re ready to grow your subscriber count. The key to successful marketing on YouTube is a large subscriber base. Subscribers act as content evangelists and validate their purpose. They will increase your views, rate and comment on your videos, favorite you, share with friends and ultimately increase traffic and exposure to your website/brand. , content submitted by channels with a high number of subscribers and friends will be given more weight in terms of video rank and popularity.
YouTube built its engine like you need to get subscribers. To ask someone to subscribe to your channel, you must first invite them to be your friend. After accepting a friend’s invitation, you can invite them to subscribe to your channel. The key is to invite as many people as your friends as possible. Stick to popular channels to find these potential friends. These people tend to be the most active on YouTube.
Additionally, joining a group feature is another great way to find friends and increase your exposure. and may eventually lead to more friends and subscribers. It is also very easy to create new groups on YouTube to attract like-minded users. If you create a new group, make sure the group is open and does not require an invitation to subscribe.
Now that you have added as many friends as possible, you can start using the sharing feature. The Share feature lets you notify your subscribers and friends whenever a new video is uploaded. This sharing feature is very useful as it allows you to target specific groups (think marketing silos). For example, you can share with subscribers, friends, and anyone who has received a friend’s invitation but has not yet accepted or subscribed.
Another useful feature when building a friend base is the bulletin board feature. Boards are used to broadcast messages, and when posted, messages are sent to all channel contacts. Your contact list includes other users on your site who are linked through friend invites and the emails of friends with whom you have shared videos. You can also create special contact lists by using labels to describe common themes for that list. Then you can put specific contacts in a separate contact list and message multiple friends at once.
Due to YouTube’s relevance in the online video space, friends and subscribers should be contacted on a regular basis. Whether it’s breaking news, sharing a new video, or communicating directly, treat these contacts as an important part of your business. Remember to respect their privacy and treat it like you would an opt-in mailing list. People who subscribe to your channel are interested in your videos, but remember they are not your spam.
If you’re using YouTube as a way to drive more traffic to your website and drive more sales, think about the additional steps you’ll need to implement on your site to convert YouTube visitors into sales. Whether it’s landing pages, customized messaging, pricing, or any other strategy that helps convert visitors into paying customers, it’s worth testing, testing, and testing until you get it right.
Next, we’ll outline specific tactics you can implement to increase activity within your channel and videos. Being actively involved in the YouTube community goes a long way. Networking can make all the difference in the world when it comes to being relevant or not. Here are some additional network tactics worth implementing:
o Search for popular videos related to your area of expertise and post your video responses. Video responses are not widely used, and video responses are more likely to appear at the top of the results. The important thing to remember is that the video can only be used once by him as a response.
o You can also post video responses to your own videos.
o Watch and comment on other people’s videos. Keep your comments brief, respectful, and on-topic.
o You can even comment on your own videos to keep the conversation going.
o Mark other users’ videos as favorites. This will catch their attention and show that you are part of the YouTube community.
o Participate in contests hosted on YouTube. This is another great way to draw attention to your content and channel.
o Add the most popular YouTube videos to video search engines and video distribution sites.
o Promote your YouTube channel on blogs, Facebook, MySpace, Twitter and other online outlets.
YouTube is a factor to consider. The most telling stat is the fact that 10 hours of video are uploaded to YouTube every minute. Implementing all or some of the above strategies will definitely improve the results of your YouTube channel. As with any organically grown marketing strategy, it takes time and patience to produce measurable results. Good luck and understand that this is a worthwhile process and will pay off in the long run.
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