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The Demise of Celebrity Fragrance: Why No Person Desires to Odor Like an A-Lister a
My first celebrity perfume was Jennifer Lopez’s Glow. Shelving a curved, frosted bottle with Diamante Jlo glamor came after years of immaturity and impulse body sprays. Then comes my adulthood.
Spraying that synthetic grapefruit scent made me feel like Jennifer herself, stopping by the beach for an impromptu dance breakdown after casually ditching expensive jewelry from her 1997 Aston Martin convertible. In fact, I was her 15-year-old obese woman from Croydon. I spent the night with the curtains closed, desperately trying to memorize Darling’s dance, her groove, her DVD moves.
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As a teenager, I fell in love with the “superstar lifestyle” that came with these scents. All day long, I’m soaking in weird and allegory with Britney Spears, and despite being a die-hard “Crew Britney” fan, Pink Sin by Christina Aguilera is my “Hello Boys” on a night out. I’m sorry Britt.
Heading into 2018, movie star fragrances aren’t as strong as they used to be. “The 2000s saw an incredible variety of superstar fragrances being launched compared to today,” says Andrea Rickard, his director of perfumery trading, when asked about declining sales of superstar body sprays. explains Mr. “Like style, the body spray industry is driven by the tendency to frequent different types of fragrances for different amusements.” Not an A-lister.
So why not want to smell like a celebrity anymore? Perfume expert Nick Gilbert thinks so. into culture. ”
4da1a46ec20cf93ee5c846a51e04f0ed, Buyers demand relevance and authenticity”
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Yep, thanks to that, we get a full peek at what’s really going on behind the curtains of celebs, like Dorothy did in The Wizard of Oz. Not just pulled, but ripped off the wall. You won’t believe it.
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As Andrea puts it, “There’s still a lot of appeal to superstar scents, but buyers want more endorsements, relevance and authenticity.” You can smell #ad a mile away and honesty is required when it comes to promotional content. Enter, Kylie Jenner.
After dodging lip filler questions in every press interview, Kylie finally attributed her plump pout to lip liners, mostly spices, and started with MAC.
Kylie’s endorsement led to her promoting the shades globally in 2015. Of course, coming from a family that never misses a business opportunity, Kylie founded Kylie Cosmetics in late 2015, launched her very personal ‘lip kit’. 2 seconds”.
4da1a46ec20cf93ee5c846a51e04f0ed,Today’s youth endorse different kinds of celebrities.”
Now virtually a ‘self-made’ billionaire, the ‘Kylie Impact’ has celebrities eager to get into the cosmetics baggage from the side of our pulse.Kim Kardashian, Rihanna, Jennifer Lopez, Victoria Beckham and others have launched a hit beauty line.
Authenticity also influences new choices for celebrities. I idolized the decidedly untouchable Britney, but today’s teenagers choose someone more relatable. Zoella sells elegance in all its forms and presents its products under its own identity,” explains Nick.
Along with authenticity and a new breed of celebrity, it seems we don’t want to smell like everyone else. , the skin fragrance that all millennials seem to be obsessed with, including myself, and the fashion that Andrea mentions inside the perfume shop. “Across the perfume market, we are seeing a growing sphere of interest in fragrances and the inclusion of healthy people in broader subcultural trends.”
However, there might be a burgeoning “movie star body spray superhero,” as Nick does, and shop the day she replaced her traditional superhero cape costume with cycling shorts. . “Kim Kardashian West’s perfume products are thoroughly bought by the bottle and her superstar, not the perfume.
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While Kylie Jenner single-handedly killed the perfume business, sister Kim is giving it the desperate resurgence it wants. I made an insane $5 million in exactly five minutes.
So while we no longer want to smell like stars, we’re still happy to buy a little bit of their existence with our money.
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