Football Rules For Elementaryschool Written In A Positive Fashion The Perennial Nonprofit Question: To Send A Holiday Card Or Not To Send A Holiday Card

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The Perennial Nonprofit Question: To Send A Holiday Card Or Not To Send A Holiday Card

To send a holiday card or not to send it, that is the question. Since 1991, I have worked on this issue professionally, not personally. My family sends Christmas cards to family, friends and acquaintances. it doesn’t matter. A good way to share news, convey your best wishes and generally stay in touch.

So what is your problem as a professional? If a nonprofit were to send Christmas cards, or more broadly holiday cards of any kind, to its members, wouldn’t these same benefits be available? It depends.

If a nonprofit sent personalized cards, I think it would generate a positive return on investment. , notes and names, the card seems worth the effort. Without this personalization I’m not sure.

mass mailing card
During my 17 years as university president, my name and title was on countless organizations’ VIP lists. In dialect, I was “someone”. I was clearly considered valuable, or at least my position was considered important, and so many cards arrived in my office. is a Thanksgiving, and sometimes a birthday card.

What I found fascinating is that almost all of these cards were computer generated. There was no my name anywhere other than the label on the envelope. No internal messages related to the relationship with the organization were found. There was no relevant news in any way about who I was or even what the university was compared to the nonprofit that sent the card. did. Many times, even when I personally knew the same nonprofit board member. there is nothing.

This also happened with birthday cards. I received a card from the nonprofit the week of my birthday, but the card had no message or name written on it. wonderful. Try this with your spouse: Send him or her a birthday or anniversary card with no message or your name.

What’s even more interesting to me is that I haven’t received a card from most of these non-profits since I left my university presidency. This applies to organizations with which I had a close personal relationship, and to those whose leadership I still know.

The message I get from this is that I don’t matter much now, I only mattered ‘then’. Because I was in a position where non-profits were seen as influential and possibly useful to them. So it didn’t seem like much of a problem.

Some nonprofits and their executives are proud of how long or how big their list of Christmas cards has grown. I’ve heard presidents proclaim numbers as if they were signs of great achievement. As you know, my Rolodex is bigger than yours. Or, to put it in a more modern way, my mailing list is bigger than yours.

But is this a problem? does that make any sense? Do all of these impersonal cards actually enhance the mission and vision of the nonprofit organization? Will voters be overwhelmed with jubilation when they receive such cards? to scores, hundreds or even thousands, is an effective progress tool? I don’t think so.

personalized cards
When it came time to decide whether or not to spend my hard-earned college funds, I asked myself. I still hold a leadership role for another non-profit organization and think about the same question every year. Why or how much of my nonprofit funds should I spend to send a card? It depends.

I’m not advocating that nonprofits not send holiday cards. Nor am I against long lists per se. My suggestion is that sending cards in an impersonal way does not have as good an impact as sending personalized cards. If we are responsible for making decisions about the use of resources available for our operations and programs, we want to adopt the most impactful and ultimately effective methods possible. For me, it’s a personalized card.

Every Thanksgiving, I spend a few hours in front of the football game signing Christmas cards. I usually choose a blue pen, but really any non-black ink. This makes my name and message stand out against the typical black font of printed messages on cards.

It takes more time, but I like to write the person’s name. Fred, Fred and Mary, Mr. and Mrs. Smith, etc., depending on how well you know them. Follow that with a sentence about what the nonprofit does. For example, ‘It’s been a challenging but productive year’, ‘Thank you for helping me touch life’, ‘Looking forward to launching a new program towards the end of the year…’ Then follow up with some Christmas or holiday season greetings. Finally, sign your name.

This method ensures that the member who receives the card gets their attention. why? Because I know others are doing so, I replied to personalized cards and the people who received these cards later expressed their appreciation for them. Personalized cards pile up on dining room tables and office desktops and stand out because they’re the only cards with a simple greeting.

Now you say, “I don’t have time to do this.” “There is no time left without this,” I say. Or, if you’re really desperate, cut back on your list of Christmas cards. Please don’t send more than you have the time and willingness to personalize. No matter how many of these, the people who receive them will feel special and deserving.

E-card
The eCard phenomenon is still relatively new. Some nonprofits use this method to send holiday greetings to voters. It’s cheap and instant. But the same rules apply. Personalized e-cards deliver higher ROI than non-personalized e-cards.

I’m not an anti-technologist, but I would argue that handwritten notes sent by regular mail generate more positive responses than those simply deleted by email. This may be an old-fashioned attitude or reputation, but the adage “high-tech, high-touch” still applies. People enjoy and remember being “touched”.

customized mass card or mail card
After all this, you might say, “If I reduce my list to just a handful that I have personalized, our nonprofit will miss out on important opportunities to share news and engage voters.” Hmm. Okay, maybe.

Even if a non-profit organization concludes that they need to send scores or hundreds or thousands of holiday cards of their choice, we strongly recommend customizing these cards in a way that is identifiable. Don’t just pick it up at the printer and drop it in your mailbox. Don’t just take an electronic card and transfer it to a huge database. Customization.

Customization is different from personalization. Personalized means that the recipient’s name is on the card and that the nonprofit executive signed the card with a personal message (even if it’s an e-card). Customizing means that the nonprofit has added content that identifies the card as a nonprofit card in some way, not even a special design that doesn’t include the nonprofit’s news or name.

A customized card should contain current information, gratitude, and someone’s name and title, even if it is not personally signed. Do not send cards from “The Staff”. Worse, there is no source of information other than the return address on the envelope or the name of the institution, such as “The University” or “XYZ Ministries.” Put the individual’s name on the card, perhaps the chair of the board, the president, or the vice president in charge of promotion. Most names are better than no names.

Conclusion
Nonprofits spend thousands of dollars each year sending holiday cards to voters. But this practice, especially the long list, may be more of a cultural tradition than a method of good progress.

The question of whether to send holiday cards should be answered on the basis of their mission-enhancing effectiveness. Since the best advancements are about relationships, it seems logical to conclude that the best holiday cards strengthen personal ties with nonprofits. At least customize your email to build relationships, but even better, personalize it.

Sign non-commercial holiday cards with news, notes and names.

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