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How to Sell Your Products Without Competition
Selling your products at shows can be difficult when you have a lot of competition. Although some show organizers are careful to have a good mix of vendors, it is not uncommon for other shows to fill 20% or more of the booths with vendors in the same niche—that’s a buyer’s market and a seller’s disappointing show.
Before signing up for any show, ask the promoter how many other vendors in your niche have booths. And if possible, find out what type of these items are represented at the show. Even if you have to dig a little for this information, it’s worth finding out in advance if the show is likely to be profitable for you.
For example, my medium is jewelry, which is usually the most competitive field at any show. And because of the overcrowding in this niche, many jewelry artists price the jewelry in their booth so low that it is difficult for them (or any of the other jewelers at that show) to make any sales at a worthwhile profit. No one benefits from such a place.
But I figured out how to easily get my fair share of the jewelry market by finding less competitive shows to sell my work. Here are some suggestions for shows where you can find serious buyers for your products and probably no other competing sellers:
Local expos and events
Many organized events in your area involve wholesale or retail vendors selling their products in booths. These events are usually well promoted and attended, and are unlikely to have other vendors in your niche. Examples of this type of event include a women’s career expo, a home improvement show, a health fair, a business expo and virtually any trade show.
Other unusual events that can be great prospects for selling your products without competition include historical re-enactments, car club shows, gun and knife shows, garden shows, spring or fall fashion shows, motorcycle rallies (motorcycle drives are among the best and biggest spenders ). Jewelry customers you find!), and music competitions (such as a battle of the bands or a bluegrass festival).
Club or other organization meetings are also a possibility if your product is interesting – you will probably be welcomed to hold a talk about your goods and then sell them. Examples of organizations include a Rotary Club chapter, a garden club, an alumni association or a local newcomers club.
To find out about events like this well in advance, or to find clubs or groups that welcome an interesting product presentation and show, call your local tourism commission and chamber of commerce. Ask for their recommendations, and most importantly, ask for their mailing lists of upcoming events. Once you get the listings, carefully consider each event for its potential as a show to sell your merchandise without competition.
Your own shows
With a little more work, you can organize your own shows where you can be sure that you are the only seller in your niche. Examples of these are home parties, open studio sales at your studio or home, and fundraisers where you donate a portion of the proceeds to a designated charity. You can also partner with other vendors to put on bigger shows, and benefit from each other’s customer lists.
You can do very well at an event with a large crowd, such as a high school football game. Secure permission ahead of time to set up a booth showcasing your product, and donate a percentage of sales to the school.
The key to success when doing your own shows is to make sure the event is well publicized when it’s open to the public, or that you personally phone and remind all invitees whether it’s a private sale or party. The higher the attendance, the higher your sales.
So you see there is no need to sell your products in overly competitive places. Instead, consider your target customers and think creatively about opportunities to present your products to them.
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