I Accord With The Most Fashionable Ideals Of Style Creative Marketing Ideas For Shoe Stores

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Creative Marketing Ideas For Shoe Stores

During an economic recession, the retail industry took a big hit because customers simply don’t have as much discretionary income as they used to. Whether your shoe store is part of a large chain or just a small independent retailer, you should always be on the lookout for new interesting marketing ideas that can boost business. Here are some great ways to put your best foot forward.

  1. In business events– Customers need to know the benefits of your shoes, be it that they are edgy and fashionable or that they provide a comfortable walking experience. Hosting an in-store event like a fashion show or a learning session will not only generate buzz and awareness for your business, but also sell a lot of shoes! Have your featured products fully visible with a vertical banner or even a window hanging so customers know which shoes they are learning.
  2. Loyalty cards– Most women have a shoe fetish, so create a loyalty program that keeps them coming back for more shoes. This could be a punch card or you could even use a computer tracking system. After a certain amount of pairs are purchased, your customer will receive a free (or at least discounted) pair. Not only will you sell more shoes, but you will also retain loyal customers.
  3. Shoe care– A great way to make your business more marketable is by offering shoe care services such as shining, stretching, and even minor repairs. If you really want to provide a first class experience, offer free shoe repair services. You probably won’t be able to do this in the store, but you will have to make an agreement with a local shoe store or cobbler. Your customer will appreciate the VIP treatment, and this will ensure that they visit your store at least twice (once to drop off the shoes and again to pick them up). Chances are they will find a new pair in at least one of these visits. Display vinyl decals on your cash wraps to let customers know these special services you offer, and make sure your sales team mentions it too.
  4. Sponsorship / Donation– Sponsoring local events is a great way to build a positive business reputation. In exchange, you can usually advertise at these events with a vinyl banner or in the program. Another unique idea is to create a shoe donation program. Work with charitable groups like the Salvation Army to donate a pair of shoes for every X amount you sell. This is one huge PR boost and make your business socially responsible. It certainly worked for TOMS.
  5. Family bundle– If you are a shoe store that caters to all customers (men, women and children), create a family bundle package. Offer a special discount when customers buy a pair of shoes for each member of the family, or even buy a special one. You are a one-stop shop for the family, but it may take a special deal for customers to realize that.

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