Is Brown No Longer A Fashionable Color In Menswear The Philosophy And History Behind Streetwear Clothing

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The Philosophy And History Behind Streetwear Clothing

Streetwear is a loose term to describe a fashion movement that originated from the bottom up, as opposed to bottom-down fashion, where the company specifically researches and invests in a line of clothing. Tired of the marketing excess of clothing giants like Gap, Abercrombie and Fitch, and Old Navy; a youth culture carried a new do-it-yourself fashion that incorporated the cap, t-shirt and vintage-style sneakers into a new brand of clothing. This ‘new brand’ should not be confused with the hip-hop culture fashion, because although they exploit baggy clothing and hats, they mostly stay away from displays of grandeur, jewelry and the behavior that comes with it. A more similar comparison would benefit if you compare streetwear with skater-way, where brands like Vans, Dickies and Emerica dominate the scene.

Popular items that emerged from the streetwear style of clothing are printed t-shirts that include abstract or very expressionistic images on every part of the t-shirt. They are usually asymmetrical, and make a sharp contrast to the more tame T-shirts produced by clothing giants such as Tommy Hilfiger mass produced. Another addition to the popular t-shirt designs contributed by the streetwear culture are clever reinterpretations and mash-ups of old and iconic figures. Popular characters include Rocky, from Rocky and Bullwinkle, Marylyn Monroe and the Boombox. Text and phrases also dominate the scene. Sentences are usually mixed with pictures or other motifs. The funnier and coy the comment, the more popular and lasting the t-shirt will be.

The color palette for streetwear culture varies, but some of the most common colors to combine are black, purple, red and brown. Bold colors are preferable to calm and subtle colors. It can be interpreted that it is through colors and color combination that streetwear draws attention and makes its mark in the fashion area.

The sneaker and the snug cap are branded streetwear accessories for the streetwear culture. Among the most popular sneakers are Nike, Adidas and Vans. The more eccentric the color combination on these sneakers, the better they are preferred. Popular colors include neon green, bright red, yellow, orange and sky blue. These colors are used interchangeably with the basic black and white. Street wear caps are borrowed from skater caps and consist of subdued colors such as beige, tan-grey.

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