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How to Not Abuse Co-Registration
Co-registration as a promotional tool is a very powerful business building tool. But just like electricity, if you use it wrong, it can also harm your business.
If you’re lucky, you’ll only lose a website, maybe a domain name or a merchant account. Ignore the warnings and you could lose a lot more.
Recently I did a Google news search for the word ‘spammer’ and got the following.
-The first man got 5 years in prison
-The other guy ate $4 million in fines
-The third guy got an 11 billion dollar judgment against him for spamming (it hurts)
Now that I’ve got your attention, it’s time to bring home the bacon and tell you how to avoid such a bad fate. Here is the list:
Years ago, mom told you to share everything. However, she did not live in the Internet age, where personal information about others can be obtained quite easily.
When you collect information via co-registration, you then begin the process of building a relationship with that individual. This is usually done via e-mail. When that exact information is shared with others, it means that others are also doing relationship building with that person and that person receives more emails.
If the information is shared too many times (as it usually is), the person who signed up will get an avalanche of emails in their email inbox and start filing spam complaints. If you emailed this person, they will file a spam complaint against you. It is not a very good day for you when this happens.
So how do you prevent this from happening? Simple, never share information collected through co-registration, no matter how much others offer you for it. Also, if you buy such information collected via co-registration (such as from a head office), ask them how many people they share the information with. If you share the information with more than two people (you and one other person), throw it away! Or better yet, ask before you buy leads and save yourself a massive waste of money.
Opt In vs. Opt Out.
It’s easy to tell which is which. If the co reg box is pre-checked, it is an opt-out offer. If the co reg field is not checked, it is registered.
If leads are collected via opt-out, there’s a good chance someone will forget to uncheck the box and not realize they’ve automatically signed up. So they get emails they didn’t ask for and start filing spam complaints. If you have collected the information via opt out, you are now the target of spam complaints that will ruin your whole day (and many more days to come).
Never collect information via opt-out methods. Never buy leads from anyone who uses opt-out methods.
Clear enough for you?
These two suggestions alone will go a long way toward keeping you free of Spamhaus. But there is more.
Your co reg offer.
For the love of God, don’t be misleading by stating what your co reg offer is about. Tell them exactly what it is about and what they will receive. Always deliver what you promise and never start immediately with emails and advertisements to them.
Also, don’t make them jump through multiple hoops (like squeeze pages), don’t wait until the 5th email to deliver the free ebook to them. And if you promise an e-course, then it also lives. Failure to do what you promise will generate spam complaints and mean a very bad day (with many more to come).
Single vs. confirmed registration.
This depends on how the leads are collected and how old they are.
If you’re running a joint registration campaign that uses real-time delivery and the information isn’t shared in the slightest, using confirmed opt-in is a good way to screen the “bad leads” you’ll get in a quick and dirty fashion. My preference is to use it.
If you buy ‘lead sheets’ or ‘records’ there is a time lag between when the information is collected and when it gets to your warm little hands. This can take up to 30 days, giving them plenty of time to forget they ever signed up for your offer, so getting a confirmation email out of the blue will generate spam complaints. I’ve never bought lead sheets myself, but the pros say never use verified opt-in or you’ll be very sorry.
No matter what kind of leads you use, this is critical. For now, let’s just say that hitting them with a bunch of ads from the get-go will only get you spam complaints. If you practice proper care and feeding, you will not only avoid spam complaints, you will also end up with a much more responsive list.
Never buy leads that are more than 30 days old. It’s basically trouble just waiting to happen!
Separation of co reg leads.
Whatever you do, always keep co reg leads separate from your main list. When you’re done with them, just throw them away and forget to send them again.
What information must be collected?
To keep yourself out of hot water, you should collect the following information at a minimum:
o Email address
The oIP address of the person signing up
o Date and time when the person registered
This is only the absolute minimum. Some services may require additional information (such as the url to the co reg page), check with them first and ensure you meet this requirement.
Following these will keep your little back end free of spam problems and prevent your list and business from going up in smoke. So please follow these tips and always use common sense and you should be fine.
– Floyd Fisher
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