Best Selling Books On Entrepuneurship In Fashion By Women From Entrepreneur to Infopreneur

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From Entrepreneur to Infopreneur

Where “entrepreneur” is an old word and people know it well enough, “infopreneur” is quite a new terminology for many. Infopreneur is a combination of two words of “entrepreneur” and “information”. Since technological advancements have taken place, it has created opportunities for infopreneurs who sell digital products or information articles online. In fact, it can be acceptably said that an infopreneur is an entrepreneur who exploits the digital world by selling products like e-books, writing a book, creating websites, updating blogs, they offer webinars, e-courses as well as teaching online.

Any entrepreneur can become an infopreneur as it depends on one’s skills. Many infopreneurs make use of their skills while outsourcing the tasks he is not good at.

There are certain differences between entrepreneurs and infopreneurs when it comes to running the business. Of course, the opportunities online differ from entrepreneurs who take the risk of ownership of the business through management skills. Infopreneurs take maximum advantage of market practices and are considered to accommodate a large number of customers compared to entrepreneurs. The reason lies in having access to numerous platforms online where infopreneurs meet more customers than in the case of brick and mortar businesses run by entrepreneurs.

But both entrepreneurs and infopreneurs require similar basic qualities of risk-taking, determination and confidence. Even the goals are the same as any other business, which is to generate higher revenue and continuously incorporate new ideas.

There is a gradual movement seen from entrepreneurship to infopreneurship due to less capital requirement in this area. Intellectual capital is considered necessary for innovation and creativity to make full use of technological advances. Time and energy are not wasted on hiring employees, unless the work is outsourced and you do not have established contacts. The risk is slightly higher for an infopreneur as it is difficult to get hold of ideas and turn it into a successful business in the beginning. Consideration of other risks such as financial, legal and social risks is least for an infopreneur. Also, infopreneurs have more time freedom and flexibility compared to entrepreneurs.

An infopreneur usually does all the work himself, starting with publishing information in an electronic format. With the help of a service provider that copies information at minimal cost so that the infopreneur can sell the final product to his customers. Infopreneurs are generally good at online marketing and this is the fundamental reason for their success. They know the basics of generating traffic that would increase their online sales. They are also exceptional copywriters and this is the key skill they use to increase their profits.

In today’s era of technological expansion and advancement, knowledge is given utmost importance due to which infopreneurs are completely in the limelight with the fastest speed to success in both sharing information and selling information on the internet. It is truly a new wave of running a business by matching the pace of technology and seizing new opportunities.

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