Facts And Figures In The Fashion Industry In Nigeria Rebranding Nigeria’s Cities

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Rebranding Nigeria’s Cities

A conceptual gap still exists in the understanding of place branding principles and practices among many Nigerian state and local government officials. Described by branding experts as one of the fastest growing knowledge sectors in global branding and marketing, despite efforts at the Center to promote this new concept, place branding remains Primarily, the federal government aimed to improve Nigeria’s image in the international community and position Nigeria as a good destination for tourism and investment in sub-Saharan Africa.

Since the Nigerian government started the Nigeria Image Project in 2004, later renamed The Heart of Africa Project, it has developed strategies to attract foreign investors and tourists to their city. It was not seen much from the respective local and state governments. Different towns, villages and states. This overwhelming notion that place branding is central becomes defeatist and false logic. Because, according to Tom Traynor and Ro Breehl, “every place has some distinction, some reason, to live there, work there, and vacation there, rather than elsewhere.” They also said that finding “truly compelling claims of distinction” would be a daunting task, and that many tourism boards, city councils, and business improvement districts were unprepared and “instead (inevitably “We prefer to move directly to the execution of advertising, which is monotonous in

It appears to have been driven by Nigerian state and local government officials.

State and local governments that make a conscious effort to market their region to internal and external stakeholders have many benefits. If these state and local governments can come up with sound fiscal policies and invest in infrastructure, the job of selling their places will be easier. The starting point is the development of a branding framework and strategy that encompasses unique cultural, tourism, human capital, economic, educational and personality assets. In the second phase, a designated marketing communications specialist works closely with the Information and Strategy Commissioner to implement the strategy. Local governments can do the same by appointing a qualified supervisory councilor to head the local government’s information and communications department.

Recognizing the strategic importance of managing brand assets, each state governor and local government chair should set up a small committee headed by marketing communications experts to coordinate branding activities in different locations. You can also Appointing non-professionals to such positions solely for political reasons is counter-productive in practice and leaves them to reap the economic development benefits that branding of strategic locations may attract. may impair the outlook for

Saxophonist Donald Duke, governor of Cross River State, offers a good model for other states and local governments in Nigeria to imitate. pursued a policy of avoidance. This has completely damaged his reputation as he has not been named or mentioned in media reports or by the Economic and Financial Crimes Commission of Nigeria (EFCC) as one of his corrupt governors. It helps to ensure that you are not This is very encouraging as I cannot say the same about his colleagues.

An admirer of Governor Duke, not only for his boyish good looks, social savvy, and bespoke fashion sense, he is one of the few governors who actually implemented a program that directly impacted the lives of his people. So it’s divided into different age groups and genders. A project that, when completed, will place his state and Nigeria on the world tourism map.The State Government also has well-designed and maintained websites http://www.tinapa.com and [http://www.crossriverstate.com] It acts as a window to the world. The Calabar and Cross River brands have steadily improved as strong Nigerian brands during Governor Duke’s stay at the Government House.

Many states and local governments in Nigeria need to get hands-on with emerging technologies such as the Internet and incorporate them as governance tools. Many states do not yet have a functioning website. brand image.

Another state that has made an impression recently is Kwara. Governor Bukola Saraki was successful in attracting displaced Zimbabwean farmers to the state and has continued to put their trust in them despite the criticism his government received for the move. Some of the criticism was rather unfair, and the potential economic benefits to the state and its citizens were clearly overlooked by critics, and appeared to be ill-informed. It recently won another PR coup that helped further boost the state’s image. Taking advantage of the ThisDay music festival opportunity, he invited his star attraction Jay-Z to Kwara state to commission some government projects. During his visit to the states, Jay-Z was honored by the Emir of Ilorin, Alhaji Ibrahim Sulu Gambari, and there was even a road named after him – Sean “Jay-Z” Carter his Road.

It is certainly positive for the state to see Jay-Z riding a traditional horse and wearing an Asooke costume during the Turban Ceremony. Images like this sent out all over the world are actually priceless and could help project more of Kwara’s brand. To that end, the Kwara State Government must also complement its efforts with good governance.

Nigeria’s capital, Abuja, is also doing well in this regard and seems to be enjoying a new lease of life. The conscious efforts by Federal Capital Territory (FCT) Minister Malam Nasir El-Rufay and his team to disinfect the city appear to be paying off. But some of these efforts have come at a heavy price, such as the homelessness of residents of homes demolished during various demolition exercises in the city. However, residents appreciate Abuja’s changing face and the variety of recreational parks now available. The FCT minister has embarked on a policy that would change the face of the city, which at times seemed controversial. His ban on okadas (commercial motorbikes), importation of London taxis, and strenuous pursuit and implementation of Abuja’s master plan have led to the demolition of illegal structures in and around the city, resulting in land reclamation. is currently changing into a park for citizens and tourists to enjoy. The Nigerian capital is also stepping up efforts to rebrand its image through music, arts, tourism and business. The annual Abuja Carnival modeled after Rio de Janeiro’s Carnival, Abuja Rocks @ 30 (an entertainment package to celebrate the city’s 30th anniversary and strengthen the sense of unity in Nigeria) and the proposed Abuja Tower will bring Abuja to the next It is part of an effort aimed at relocating Efforts like this will also help further expand the Abuja brand.

States such as Anambra have much to do to improve their brand image, which has been negatively affected by the actions of Indigenous politicians such as Chris Uber and Emeka Ofoe. Current Governor Peter Obi With his background and experience in the private sector, he seems well-suited for the job, but his slow start continues to draw criticism from the Anambra State Indigenous people, who have run out of patience. The state has an abundance of all material and human resources, including the added advantage of being home to famous Nigerians like Rt. book. Dr. Nnamdi Azikiwe, Chinua Achebe, Phillip Emeagwali, Arthur Ekwensi, Prof. Charles Soludo, Emeka Anyaoku, Prof. (Mrs) Oby Ezekwesili, etc.

Anambra’s state should actually be more than it is now. Worryingly, state governments don’t seem to be quite aligned with current branding perceptions and concepts. The only reported effort in rebranding the state of Anambra was changing the state’s slogan from Anambra – a home for all to Anambra – a home for all good people. Certainly the country can do better. Part of the problem with the Anumbra brand is the general perception that citizens are primarily interested in commercial pursuits. This is in contrast to intellectual engagement. The state also continues to suffer from the heavy burden of the political class. Most recently, state legislators started the process. He impeached Peter Obi, fueling further destabilization, riots and demonstrations in the state. Anambra state, it’s time for a potential economic and regional tiger to wake up and start harnessing her true potential for the benefit of the indigenous people. Historic sites such as Obu Ofor Nri Palace and Ochanja Main Market should be positively positioned as business and tourist attractions. Also, with growing interest in Igbo culture and history, package tours and guided tours to the towns of the Kingdom of Nri (the cradle of the Igbo civilization and the ancestral home of Ndigbo) are also expanding the Anambra brand worldwide. It may help spread. The latter approach is advocated by his Chikodi Anunobi, author of the book Nri Warriors of Peace. According to him, “The story of the Nuri dynasty summarizes the story of Ndigbo, so anyone who wants to know more about Ndigbo and its history should visit the town of Nuri”.

The state governments of Lagos, Delta, Rivers and Akwaibom have repeatedly failed to take advantage of the abundant natural resources that are abundant within the state. It also doesn’t take full advantage of the state’s huge presence of foreigners active in the oil and gas industry. , these expatriates can easily serve as unofficial goodwill ambassadors for these states to their respective home countries and help attract additional foreign direct investment to other sectors. Despite Mother Nature’s bountiful supply of seas, rivers, fertile farmlands and crude oil, the country earns huge incomes and infrastructure development is not a top priority on each government’s agenda. So it becomes difficult. Leveraging natural brand assets to successfully brand cities and states as favorite destinations for tourism and business in Nigeria.

A spate of unrest and kidnappings in the Niger Delta region by organizations such as MEND (People’s Liberation Movement for the Niger Delta) have also further damaged the brand image of the affected states. If President Obasanjo’s various economic reforms start to pay off and a true competitive atmosphere emerges in Nigeria’s socio-economic landscape, these states, both as potential investors and as human capital, will be more likely to invest. We may be left behind in the scramble to enable the environment. We may only select cities and states that actively position their brand and effectively communicate the brand equity of their location.

It is in the interest of the Federal Government of Nigeria to actively involve state and local governments in this new move to rebrand Nigeria, and state and local government officials should either establish a standing committee or It should be encouraged to have a designated position for contact. This is to share ideas and adopt models of best practice with officials from the Nigerian Ministry of Information and National Aspirations (Ministry of Oversight for the Heart of Africa Project). His recently completed two-day national conference on brand and economic development in Nigeria, tagged Mind the Gap 2006, offered a good opportunity to engage both state and local governments, but was invited? I don’t know yet.

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