Fashion And Innovation And Denim Or Jean And Europe A Brief History of Streetwear

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A Brief History of Streetwear

The term streetwear is a household name in today’s fashion world. Used to represent high quality clothing that is influenced by its surroundings. These influences tend to be from the all-encompassing “street,” such as graffiti, which, like graffiti, can also express political and social issues of the here and now.

So when and where did streetwear originate? While many speculate about the style’s origins, it’s clear that it began in the late 1970s and early 1980s. It was an exciting time for the emergence of punk and its development into hip-hop. Both of these musical styles embraced the DIY ethic brought on by the mainstream’s refusal to leave them out, and both styles had strong roots in the skate and surf scene. .

Influenced by the punk and rap scenes, they produced their own records, mixed tapes and t-shirts to sell to their fans, and many surfers and skaters began to follow suit. Often the surfer or skater had his own brand of board or his t-shirt in his own style. One of the first to influence the scene was Sean Stussy, with signature-like tags on boards and his t-shirts. As his cult status as a surfer grew, so did his boards and clothing.

Streetwear originated primarily in the California surf and skate scene and was originally known as skatewear or surfwear, depending on which scene the clothing came from. With Stussy’s rise, other artists soon began to follow suit, and the two styles became more closely linked. By the mid-’80s, more brands started popping up, and it became a common place as it spread across America.It was only a matter of time before the rest of the world caught up.

Japan was the next market to catch up to the streetwear ideals, and as usual they brought their own style to the table. We also incorporated Japanese street art in the style. This affected streetwear as a whole, and different types of styles and designs were soon adopted around the world.

By the mid-’90s, streetwear was firmly established in the global marketplace, with Europe catching up last. , Obey, 55dsl, WESC, and many others have grown in popularity, while their subordinate brands have begun to lose their way.

Streetwear is now big business with high street and designer fashion brands carrying on many of the ideas and innovations that the original brands brought to the fashion world. But neither has matched the quality and originality of independent streetwear companies, with the exception of new independent brands such as Addict and Supremebeing.

Today, streetwear is crossing boundaries and making inroads into different areas of the fashion industry. Sunglasses and bags are becoming more and more prominent in style, with brands such as Eastpak producing high-quality, original bags and Blackflyz producing some of the most original shades.

What next for streetwear? While bright, innovative designs on t-shirts, hoodies and jeans still stand out, many brands are starting to cross styles by combining casual and smart wear. This has led brands like MbyM, Volcom and Hurley to produce evening wear such as suits and dresses that look smart yet distinctive.

Over time, streetwear also became more prominent in the women’s market, with more brands producing women’s clothing such as MbyM and Gentle Fawn, although initially most of the brands were primarily aimed at the men’s market.

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