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Ten Top Reasons Why a Business Should Be Using Conferencing Services
1. Completely eliminate geographical disparities.
This applies to anyone doing business anywhere. Instantly meet people in your organization, partners, clients, or prospects. Products such as Reservationless 800 Conferencing allow a Blackberry or other PDA to send a number and access code via email, text message, or IM, allowing attendees to join instantly. Access to a geographically distant customer base is instant.
2. R&D productivity is improved.
This applies to anyone working in research and development in IT, biotechnology, physical sciences, product development, marketing, or any other field. The widespread adoption of conferencing and collaboration tools over the past few years has enabled organizations to improve research and development among team members. For example, web conferencing software has enabled remote company employees to collaborate on projects in real time, greatly improving operational efficiency. Countless organizations are benefiting from this technology, delivering faster time-to-market, unprecedented competitive advantages, lower R&D costs, and faster ROI.
3. Improve relationships with investors.
This applies to all CFOs and CIOs. All publicly traded companies are scrutinized on quarterly conference calls and earnings calls. If the call does not go smoothly, it will negatively affect the operational suitability of the presenting company. Investors ask, “What kind of company does an error-prone conference call?”
Unfortunately, some companies fail to attract investors, whether it’s not enough seats/bridges open or a complete lack of moderation/order. In many cases, they utilize products that aren’t meant for such a large audience or support the unique needs of such an important phone. Major conferencing providers offer solutions for investor and enterprise level calls, and there are a variety of solutions to meet such needs and eliminate visible public hazards.
4. Increase sales.
This applies to Sales VPs, Regional Directors, or Area Managers. Businesses with multiple offices should have management tools in place for regular meetings with branch employees. As a former sales manager, I learned the mantra early in my career: Inspect what you expect. Having regular conference calls with subordinates sets the organization up and teaches a culture of preparation and organization. It also provides senior management with information as sales activities are taking place, rather than listening to the past. This gives senior sales executives an opportunity to respond to accounts, such as intervening and offering better price, terms, or service level guarantees, before they can be lost. The leaders of the best organizations I’ve ever worked with emphasized regular contact with their field sales organization, and it paid off.
5. Improve corporate communications.
This applies to and directly affects everyone in your organization. Have you ever worked in an organization where the corporate office felt like another world? The biggest difference between successful and unsuccessful companies is that the goals and spirit of the entire organization are not the same. The most successful companies (like Google) communicate a sense of community and corporate culture inspired by a set of values such as ‘thought leadership’, ‘customer focus’ and ‘caring’. Their key cultural values at the forefront do so by communicating regularly with remote and regional offices. Teleconferencing and web conferencing are two easy ways to achieve this high priority.
6. Speed up training and education.
This applies to all C levels that require in-house training. Organizations spend a lot of money training new hires on company and industry information, internal procedures policies, and methodologies. Many industries such as education, law, real estate, technology, manufacturing, and accounting have initiatives that require ongoing training to maintain current standards in their respective industries. Audio and web conferencing are key training tools for accomplishing any organization’s e-learning initiatives. Companies using this technology save thousands, sometimes hundreds of thousands of dollars in savings on travel, lodging, meals, tips, airfare, and more. An often-overlooked savings aspect of using conferencing products for e-learning is the definite increase in productivity. Instead of losing hours (at most) in flight time, employees can get back to work quickly.
Companies that make effective use of these communication tools train their employees more effectively, save money, and increase productivity at the same time.
7. Improve internal marketing initiatives.
This applies to Chief Marketing Officers and Vice Presidents of Sales. Companies that can roll out new products to their geographically dispersed workforce all at once are more likely to succeed. The ability to proactively introduce new products in a clear and concise manner can enhance sales attitudes towards new products or directions. It’s a factor. Rollout is the perfect time for your marketing organization to communicate these very important differentiators to your internal sales team, as most buyers want to know, “What can I get for myself?” . Differentiators bridge the gap with prospects and help your sales team close deals.
8. Improve external marketing initiatives.
This applies to direct and indirect field sales forces and customer retention specialists/account managers. As with the internal benefits above, the same benefits apply to external customers. When you roll out a new product or service, it’s easier to present it clearly and concisely. Audio and web conferencing solutions make it easy for sales reps to introduce new products without geographic restrictions. Retention and service personnel within the enterprise can use the same meeting and collaboration tools to introduce new products, conduct account reviews, and stay connected with key decision makers within the organization. Since sales are all about relationships, keeping these relationships active is essential to protecting your customer base and maintaining contact with the positions that matter most.
And for businesses that rely on indirect channels, frequent communication is paramount to improving productivity. Presenting in an interesting and effective way is the best way to get your channel partners to push your product instead of your competitors.
9. Provide mobile proximity.
This applies to anyone with a PDA or mobile phone. It’s true that mobile phones often make a lot of noise when you’re on a conference call, but sometimes the urgency of the call outweighs the urgent need to do everything 100% for him. Most conferencing providers now offer mobile his solutions that allow him to access his web features from a PDA, so you don’t miss any aspect of the call that’s taking place at the moment.
10. It saves the company money, increases productivity and is good for the environment.
This benefits everyone. Organizations save money, whether measured in hard dollar savings on travel, meals, accommodations, and entertainment, or soft dollar savings in areas such as increased productivity, increased sales, and improved messaging I can do it.
In addition, it helps reduce carbon footprint, which is a big concern these days. Instead of consuming more fuel, conference adopters are making socially responsible decisions that reduce their impact on the environment.
Less Travel = Less Fuel = Greener.
With these 10 reasons, you may be able to see other applications for your conferencing solution and how it can positively impact your organization.
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